During my first ever stay at Hotel ITC Maurya, New Delhi, I saw this large wooden tray with a lot of items that would help me sleep better. ITC really cares about putting their insomniacs to bed and getting them better sleep. The kit had a sleeping mask, earplugs, pillow perfume and option to order bedtime beverage. Apparently, dark chocolate milk induces better sleep. The chocolate milk was complimentary.
After staying in various Luxury collection hotels of ITC, I kept coming across the same features across the country. Be it ITC Windsor, Sonar, Grand Bharat, Grand Central, or Maratha.
Ofcourse, some hotels have more proactive approach whereas some you have to call the house keeping to assist you with the package. The most obvious was Maurya where they were selling Wills night wear in the room.
Now they are accentuating the slumber by adding “SLEeEP MENU”
ITC sponsored the research at ITC’s Life Sciences and Technology Centre, Bengaluru, in collaboration with multiple executive chefs across India. They used well- known Ayurvedic knowledge with collaborating of the Global Scientific Research Database to come up with the new menu.
The research involved a non-invasive Sleep Lab comprising of cutting-edge wireless equipment that was set-up at ITC Hotels by the scientists involved. Each dish was evaluated on the sensorial and effectiveness levels by in-house panels to ensure that guests get the indulgence that they desire along with the sleep benefits.
Modern lifestyles have made Indians sleep-deprived. A study by Philips notes that a 
whopping 93% citizens are sleep-deprived, getting less than eight hours of sleep every day. A sleep deficit is known to negatively impact workplace productivity, quality of life and severely compromise overall health.
And now to cater to this set of well-heeled clientele, most of who often enjoy eating in high-end restaurants after work hours, are exotic gourmet four-course options that brim with ingredients rich in vitamin B6, magnesium, potassium, carbohydrates, melatonin, serotonin and tryptophan. All of these elements are known for inducing sleep, relaxing the nerves, weeding off stress, relaxing muscles and enhancing satisfaction and restfulness.
Beverages, salads, mains and desserts rich in almonds, walnuts, milk, bananas, oats, cherries, berries, salmon and turkey are gracing menus, enticing super-busy professionals to relax, enjoy and prepare for a night of sound sleep.
From gulkand milk, buttermilk pancakes with bananas, to Caprese salad, Atlantic salmon, and strawberry/raspberry phini, menus are concocted to be distinct, appealing and nourishing.
ITC Hotels recently designed a menu to provide guests with a worry-free, uninterrupted night of sleep infused with soothing ingredients that are rich in potassium, vitamin B6, magnesium, tryptophan, and melatonin.
