Renaming of Loyalty Progam is in fashion in industry. Every major Loyalty program is changing their program.
Marriott Rewards became Marriott Bonvoy
Gold Passport Hyatt became World of Hyatt
Club Carlson became Radisson Rewards
Accor portfolio has several globally known brands as :
- Banyan Tree
to name a few.
For now the program is just being re-branded. Earning and redemption and tiers are not changing as of now. However, we are not sure about any unintended surprises by the program.