IHG may not be my preferred program for Loyalty but they took a step in right direction by reducing number of nights required to maintain elite status with the brand. As it is increasingly happening that people are afraid or can’t travel due to restriction by government/airline or various other possibilities

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As it’s described, “with more constrained travel plans and a shorter time period during which members can earn elite tier status,” IHG is reducing requirements for elite status by at least 25%.

Here’s a chart showing the modified 2020 elite requirements:

As the note goes on to explain:

We know that many of you are now thinking about how to manage your loyalty activity this year and we are committed to supporting you to do that. You are our most loyal guests and we want to give you more reasons to get away and stay with us – when the time is right for you.

This is the best move made by any loyalty program so far. I believe other loyalty programs should also follow the suite as they are well aware of ongoing global crisis. The travel is definitely down and many companies have effectively stopped in-person meetings and are preferring to stick to video-conferencing or other digital possibilities. 

The loyalty is a 2 way street and programs should learn to be resonable as per market setup.

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Cody is a travel consultant and full-time traveler from India. He holds a deep background in Network and Network Security. Something that enabled him to develop the hacker mindset. He uses his hacker mindset to travel Luxuriously and to stay in suites in 5-star hotels and resorts and fly business or first class at very economical prices by applying various travel hacks to enrich his and his client's life. He helps people maximizing their travel portfolio. He believes that your current travel should reward your future travels. Cody initially traveled as a backpacker and stayed in modest locations and over the period has improved his life by using all his travel hacks to stay in top-end luxury locations across the world. Cody has traveled over 60 countries in last 5 years. Cody is a blogger, motivator, storyteller, travel consultant and a life coach. He has been featured in multiple publications such as Times of India, Dainik Bhaskar, magazines such as Men’s Health. He was invited to inspire people on a platform such as TEDx. He has trained over 100s of people achieve their lifestyle goals.

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