If you have been reading this blog, I already mentioned that Marriott is rebranding the combination of SPG, Ritz-Carlton and Marriott Rewards as a
So far, Since August 18, I can see what is coming for me. I am used to being pampered as per SPG norms and everytime I goto a property that wasn’t ever participating in SPG – the treatment feels slightly different.
As Example, I would never see a welcome snack if I am staying with Marriott brands such as Renaissance, JW Marriott or Autograph collection hotels. They give me a little bit hard time for upgrades when out of Asia.
Marriott Bonvoy is Marriott’s new loyalty program, and it will be launched on February 13, 2019. As of that date it will be featured across all customer touch-points, and in late February they’ll launch a multi-million-dollar global media campaign about the program.
As of that date, Marriott Rewards, Ritz-Carlton Rewards, and Starwood Preferred Guest will be retired.
As you might expect, Marriott Rewards Moments and SPG Moments (the experiences marketplaces) will become Marriott Bonvoy Moments, and it will be accessible at this link.
Here’s the new Marriott Bonvoy logo:
For the time being no benefits will be changing, but rather this is just a branding change. Marriott says that they “do plan more innovation for the future.”