As per merger, there is lot of duplication among brands and lack of the clarity. We know so many brands in Marriott have overlapping criteria whereas so many brands, we don’t even know what do they stand for.
In my head, Autograph collection and Luxury collection can overlap. However, for some reason, they are kept separate. I am not sure what would modus operandi be with individual brands that choose to participate with the Marriott brand such as Design hotels.
| Categorization | Brands |
|---|---|
| Classic Luxury | The Ritz-Carlton St. Regis JW Marriott |
| Distinctive Luxury | Ritz-Carlton Reserve The Luxury Collection BULGARI W Hotels EDITION |
| Classic Premium | Marriott Hotels Sheraton Marriott Vacation Club Delta |
| Distinctive Premium | Le Meridien Westin Autograph Collection Design Hotels Renaissance Hotels Tribute Portfolio Gaylord Hotels |
| Classic Select | Courtyard Hotels Four Points SpringHill Suites Protea Hotels Fairfield Inn & Suites |
| Distinctive Select | AC Hotels Aloft Hotels Moxy Hotels |
| Classic Longer Stays | Marriott Executive Apartments Residence Inn TownPlace Suites |
| Distinctive Longer Stays | element |
Overall, people have a certain association with luxury when they think its all ostentation that makes luxury. However, luxury can be categorized in multiple ways and W hotels and Westin hotel are a good example of that.
