Taj Inner Circle has slowly started to become one of the best loyalty program. Only issue Taj has is a limited global footprint. There properties can be pricy unless you play smart with Gateway Properties. 

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Taj Group of Hotel (IHCL) keeps made changes in 2017. They allowed to add 5 Rooms to one account enabling to achieve elite tier faster when traveling with family.  They also increased the suite nights for Gold Member and Platinum member per year. 

w, in their two yearly cycles, it is time for your Taj InnerCircle Membership to change terms and the new terms go in effect tomorrow.

Taj InnerCircle Membership

Taj InnerCircle calls the new changes as evolvingThe new changes coming to Taj InnerCircle are almost all really a simplification of the programme, so I don’t think they really change how the programme operates, but they do simplify the programme. Let’s go over them one by one.


Taj InnerCircle is moving to a simplified TajInnerCircle (TIC) Points

In the earlier version of the programme, there were various values set to the earn and burn of the points. The Taj InnerCircle points, which were earned with the stays earlier, used to be of INR 5 value in the dynamic award chart of Taj InnerCircle for stay redemptions, and INR 4 value for everything else. The earlier earning value for spend ex-taxes was stated as:

  • Copper Tier: 1 Point/INR 125 (4%)
  • Silver Tier: 1 Point/INR 100 (5%)
  • Gold Tier: 1 Point/INR 70 (7.14%)
  • Platinum Tier: 1 Point/INR 60 (8.33%)

Taj InnerCircle has now made the value of each TIC point INR 1, so the new earning will be like this:

  • Copper Tier: 4 Points/INR 100 (4%)
  • Silver Tier: 5 Points/INR 100 (5%)
  • Gold Tier: 7 Points/INR 100 (7%)
  • Platinum Tier: 8 Points/INR 100 (8%)

The Taj InnerCircle Epicure programme, the dining programme, used to give Epicure points each worth INR 10. Now, the Epicure points will also be folded up into the Taj InnerCircle points, with each of the Epicure points getting converted into 10 TIC points. In terms of new earnings, here on, you will earn 25 TIC points/INR 100. 

This helps in different ways as there is one combined program in practice vs two separate accounts that you have to keep track of.  It is never smart idea to use points towards dining but the option still remains.  They are also being generous in way you can earn points while dining at any Taj Hotels. 

TIC Points Redemption value at INR 1 across the board

Earlier, the point redemption value used to be different as per the use case, as determined by this chart from an earlier release of Taj InnerCircle. Incidentals got a lesser value, and the gift vouchers an even lower value and so on.

Now on, TIC points will be valued at INR 1 when redeemed for the room, restaurant, bar, spa, eligible incidental spent at participating hotels, Taj Holidays or Taj Experiences Gift Cards.


New Taj Club Room Upgrade Vouchers

Taj Gold & Platinum members get upgrade vouchers every year, with the Gold members getting 20 upgrades every year and Platinum Members getting an unlimited number of upgrade vouchers for an upgrade to the next category of rooms, up to a standard suite.

But apart from that, now, each year, these members will also be issued upgrade vouchers for Taj Club Rooms. Each of these vouchers gets the members Taj Club room stays for up to 5 nights.

  • Four vouchers for Platinum Members
  • Two vouchers for Gold Members

 

More brands earning Taj points

In the earlier version of the programme, the Taj, SeleQtions, Vivanta and Gateway hotels used to count for eligible spends. In the new version, Ama Stays & Trails will also be included for earning.

Taj also has a joint program with Shangri-La. It allows you to earn points globally. This can come to be beneficial if you fly with Singapore Airlines then it provides you Double Dip points with Shangri-la and Singapore that can be transferred to Taj.  It also makes it easier for Indian clientele to achieve higher status with program easily and use points at aspiration properties that Taj has in multitude. 

Taj properties have usually been Top Ranking properties globally on TripAdvisor.  Taj Palaces such as Taj Lake Palace Udaipur, Umaid Bhawan Palace, Jodhpur and Falaknuma Palace, Hyderabad have been considered in top 25 properties in the World. Umaid Bhawan Palace managed to snag number 1 multiple times in last few years. Best Hotel in the world. 

 Some of the cutbacks included in the fine print seem to be the inclusion of Friends and Family Rates in the ineligible rates for earning TIC points and status. Also, any member  does not have one earning or redemption transactions at a Taj property will be considered as an inactive member and their points will be forfeited.

 

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